Apple is on a "hiring spree to tackle design problems with its 'iWatch'" the Financial Times reports, as the company wants fresh talent working the launch of the first new Apple offering since Tim Cook replaced the late Steve Jobs.
According to anonymous sources Apple is hiring "aggressively" for the project, even if the so-called "iWatch" (a name confirme
d by a number of trademark applications) is still at least a year from hitting the market.
The hiring spree is also sign of “hard engineering problems that they've not been able to solve” one source continues.
One recent Apple hire to probably (surely?) work on the iWatch is former Yves Saint Laurent CEO Paul Deneve, who joined the company to work on "special projects."
As usual Apple does not provide comment on the story. However back in May 2013 Cook cryptically expressed interest on wearable technology at the D11 conference. He said wearables are "an area that's ripe for exploration" and "a very important branch of the tree," even if one still has to convince customers such devices (other than popular fitness trackers) are worth wearing.
Either way, just about every other major vendor is working on wearables-- Google, Samsung, LG, Microsoft and, most recently, Dell are all said to be working on Dick Tracy-style devices.
Go Apple Hires Fresh Talent for "iWatch" (FT.com)
