The Apple Watch: A Flop?

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How are the Apple Watch sales going? The company is still to reveal actual figures following the April 2015 launch, but Slice Intelligence claims to have estimates on the matter-- and the numbers don't look too good.

Watch mac deadAccording to the analysis of day-to-day e-receipt data from 2.5 million US-based online shoppers, Watch sales show sharp declines from fairly impressive launch sales to the beginning of July. As such, while sales clock at around 35000 on 13 April, the figure drops to 5000 on 2 July.

That said, the chart shows a number of spikes, such as the one seen on 2 June.

Watch sales chart

The Slice analysis appears to corroborate the opinion of other Wall Street analysts-- for instance, Pacific Crest analyst Andy Hargreaves says "store visits, Google search volume, 3rd party data and recent supply checks all suggest demand for Apple Watch has fallen sharply from initial levels," leading to the analyst reducing 2015 and 2016 sales forecasts.

Apple, predictably, does not comment on either of the above mentioned stories. However during a recent Re/code interview Apple SVP of operations Jeff Williams describes Watch sales as "a lot, but not enough. The only number I’ll give you is that demand divided by supply is greater than one, and so that’s all I’ve got… It’s a lot."

Go It Looks Like Apple Watch Sales are Tanking (Business Insider)

Go Apple Watch Demand is Looking Worse Than Expected (Business Insider)

Go The Watcher of the Apple Watch: Jeff Williams at Code 2015 (Re/code)