The global tablet market sees a return to growth in Q3 2019, IDC reports-- shipments total 37.6 million units, a 1.9% Y-o-Y increase, with Apple maintaining leadership of the market while Amazon beats Samsung to 2nd place.
The new iPad leads Apple tablet shipments to grow by 21.8% Y-o-Y in Q3 2019. It also brings a 31.4% share of the market, up from 26.3% in Q3 2018. The latest device includes the Smart Connector, and combined with the iPad OS Apple is the largest player in detachable/hybrid space, as well as a greater threat to the traditional PC market.
Amazon takes 2nd place, with shipments growing by 25.6% Y-o-Y. Driving growth are a combination of the Fire 7 launch and the annual Prime Day Sale, and the Fire 10 refresh and upcoming holiday season should further cement Amazon as a popular tablet brand. Samsung follows with shipments dropping by -13.9% Y-o-Y to 4.6m units. The Tab A series accounts for over 50% of Samsung shipments, while the Tab S series helps raise the company as a premium Android tablet vendor.
Huawei comes in 4th place with shipments reaching 3.6m units, a -4.4% Y-o-Y decline. The company continues to face pressure from the US, leading to a bit of retrenchment as the majority of shipments go to China. Lenovo rounds out the top 5 with share growing slightly from 6.3% in Q3 2018 to 6.7% in Q3 2019.
