Logitech unveils what it claims is its "biggest brand transformation"-- dropping the "tech" in the name (making it just "Logi") and replacing the teal boomerang logo with a cleaner, sleeker design.
As the announcement release puts it, the rebranding signifies the Swiss company sells not just PC peripherals, but "products that have a place in every aspect of your daily life." As tablet covers, Bluetooth speakers and, well, PC mice tend to do, after all.
“Logitech has undergone huge changes, so we’ve created an identity that is an expression of who we are today and who we will be moving forward,” the company adds. "A company transformation of this magnitude should come with an equally bold transformation of its brand.”