Vendor News

Logitech Redesigns Brand

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Logitech unveils what it claims is its "biggest brand transformation"-- dropping the "tech" in the name (making it just "Logi") and replacing the teal boomerang logo with a cleaner, sleeker design.

Logi logoAs the announcement release puts it, the rebranding signifies the Swiss company sells not just PC peripherals, but "products that have a place in every aspect of your daily life." As tablet covers, Bluetooth speakers and, well, PC mice tend to do, after all.

“Logitech has undergone huge changes, so we’ve created an identity that is an expression of who we are today and who we will be moving forward,” the company adds. "A company transformation of this magnitude should come with an equally bold transformation of its brand.”

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WSJ: "iPhone 6S" to Reach Record

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According to the Wall Street Journal production has started on the next iPhone generation, with the company demanding suppliers make a "record number" of iPhones in time for a probable September 2015 launch.

iPhoneThe WSJ says Apple hopes to sell anything from 85 to 90 million "iPhone 6S"  units by end 2015, topping the 74.5 million Q4 2014 sales record spurred by the iPhone 6 and 6 Plus.

The latest iPhone is supposed to come in 4.7- and 5.5-inch versions, and should feature the Force Touch pressure-sensitive display technology seen in the Watch and the latest MacBooks. Further details include a new case colour (either rose gold or a shade of pink, depending on who you ask), camera sensor improvements and a boosted "Apple A9" CPU.

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LG, Nokia Agree on Smartphone Patents

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Nokia might not be able to make more smartphones, but it still owns a sizable amount of related patents, which it licenses to various companies-- with LG being the latest to pay royalties for in order to use.

LG Nokia"We are pleased to welcome LG Electronics to our licensing program," Nokia says. "We've worked constructively with LG Electronics and agreed to a mutually beneficial approach, including the use of independent arbitration to resolve any differences. This agreement sets the scene for further collaboration between our companies in future."

LG is actually the first company to join the patent licensing program since the Nokia devices and services business was sold off to Microsoft for $7.2 billion back in 2014.

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WWDC 2015: All About the OS Updates

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As one might expect, the Apple Worldwide Developers Conference (WWDC) dedicates a fair share of time to operating system updates, with most flavors of Apple device getting software tweaks and improvements.

WWDC 2015Well, we say "most" flavors of Apple device-- the Apple TV was notably absent from WWDC, a curious occurrence considering how busy the rumour mill was with speculation involving the STB getting a major update or two.

The iPhone and iPad get iOS 9, a platform upgrade more focused on the "foundations" than the exterior, which remains more or less identical to the previous version. As such, it features boosted privacy features including 2-factor authentication, Siri updates, a Flipboard-style app dubbed News and dedicated "Battery" section in the settings app.

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Xiaomi Dips into European Retail

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Mi StoreChinese smartphone maker Xiaomi makes a first entry in European retail with an online store offering a "beta test sale" of four products consisting of the Mi Band fitness tracker, Mi headphones and two USB power packs.

The company says products will be available in "very limited quantities," and will ship said products to the UK, France and Germany.

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