Apple sets to rival the likes of Netflix and HBO, the Wall Street Journal reports-- the iPhone maker apparently plans to start producing original TV series and possibly even movies.
The WSJ adds such content will be available by end 2017 via Apple Music. As to the genres of such shows, unnamed sources point out HBO's Westworld and Netflix's Stranger Things as comparisons, and say they "don't have any particular relationship to music."
Mind, Apple already confirmed it is working on video content, mind-- last year it announced its music streaming service will be hosting a season of Carpool Karaoke and Vital Signs, a drama starring Beats co-founder turned Apple exec Dr. Dre.