Market Stats

IDC: W. European Tablet Market Remains Weak

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According to IDC W. European talbet shipments total 10.6 million units in Q4 2017-- a -13.1% Y-o-Y decline, further indication of the weakening state of the market, primarily due to regular "slate" tablets.

Slate tablet shipments are down by -15.4% Y-o-Y for the quarter, as such devices are now considered to be little more than simple media consumption devices with little no no productive use cases. In comparison, detachable tablets see traction in at least some areas, and as such post a minor -2% Y-o-Y decline.

IDC W. Europe tablets

Detachable tablets see "very strong" commercial performance with 8.5% Y-o-Y growth and sales value (in euros) rising by 3.2% Y-o-Y, the result of increased enterprise adoption. The overall detachable tablet market is down by -1.4% Y-o-Y, with the consumer segment falling by -7.1% Y-o-Y as rapid convertible adoption cannibalises sales.

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Kantar Worldpanel: iPhone X Anticipation Hurt Apple Share

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According to Kantar Worldpanel the late release of the iPhone X hurt Apple market share in key markets during the 3 months ending October 2017, with Android taking advantage of the situation.

iPhone KantarAndroid gained 4.3 percentage points in the big 5 European markets (and 8.2% in the USA) during period. The analyst says such a drop in iPhone volume share was "somewhat inevitable" when comparing the non-flagship iPhone 8 with the 2016 flagship iPhone 7. One also has to keep in mind at least some customers postponed their iPhone purchase in order to compare the 8 with the X, before deciding whether the premium demanded by the overhauled device is worth it or not.

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Gartner: Smartphones Grow in Q3 2017

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According to Gartner global smartphone sales total 383 million units in Q3 2017-- a 3% Y-o-Y increase with all top 5 vendors achieving double-digit growth with the exception of Apple, whose growth clocks at 5.7% Y-o-Y.

W. European sales total 36m thanks to growing demand for premium smartphones from top brands. However, the territory lags behind the likes of Greater China, emerging APAC and N. America.

Gartner q3 2017 smartphones sales

Leading the vendor rankings is Samsung with sales reaching 85m, a 19.3% Y-o-Y increase. The Galaxy S8, S8+ and Note 8 models are main sales drivers, helping the Korean compete against Chinese manufactures. The double-digit growth is the first since Q4 2015.

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Gartner: 2% Growth for 2018 Device Shipments

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Global PC, tablet and smartphone shipments are to reach 2.35 billion units in 2018, Gartner reports-- a 2% increase over 2017, the highest growth rate since 2015.

The analyst also has the results of an online survey of users in the US, UK, Germany, China and India. It shows users still do a lot tasks on PCs, with 40% of respondents using PCs or tablets for certain daily tasks (such as reading or writing detailed emails, or watching video), while 34% use a smartphone for the convenience while on the move.

Gartner device market q3 2017

However users continue holding on to PCs for longer, even as they replace smartphones on a more frequent basis. As a result, traditional PC shipments are forecast to decline by -4.4% in 2018, while mobile phones will grow by 2.4%. The PC market does have a bright spot in PC business shipments returning to growth by end 2017, thanks to faster Windows 10 replacements in regions such as W. Europe.

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Kantar Worldpanel: iOS Gains Share in Mainland Europe

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Apple gains smartphone OS share in the 5 biggest European markets in the 3 months ending August 2017, Kantar Worldpanel reports-- specifically an increase of 1.2% Y-o-Y, as held back by Great Britain.

Samsung iPhoneAccording to the analyst, while Germany, France, Italy and Spain post iOS growth, Samsung boosted Android growth in Great Britain as the Galaxy S8 and J8 sold well while the flagship Apple smartphones lost momentum ahead to the new iPhone announcement. That said, the decline was "offset slightly" by strong iPhone SE sales.

“Samsung took full advantage of the weeks just before the iPhone 8 and iPhone X were released in Great Britain, with significant promotional activity that helped drive its overall share to a three-year high of 38.4% for the three months ending August 2017,”  Kantar says. “More than 1 in 4 Galaxy S8 buyers cited a specific promotion as a key purchase influencer, and almost half said that a good deal on the price of the phone was key to their purchase. Both of these metrics experienced a large increase over the last 2 months of the period.”

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