Market Stats

ABI: Tablet Installed Base Falls in 2016

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The global tablet installed base becomes the "next unexpected victim" in 2016 ABI Research reports, as shipments of larger mobile devices decline after the promising early sales seen in 2010 and 2011.

Tablets“The global installed base of branded tablets will peak around 373 million units at the close of 2015,” the analyst says. “Led by N. America at 48% of the installed base, the operating system mix is expected to be more balanced with 50% powered by Android, while 42% will use iOS."

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Gartner: Smartphone Sales See Slowest Growth

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Gartner reports global Q2 2015 smartphone sales total 330 million units with 13.5% Y-o-Y growth-- the slowest since 2013, in part caused by poor performance in the world's biggest smartphone market, China.

Gartner Q2 2015 smartphones

"While demand for lower-cost 3G and 4G smartphones continued to drive growth in emerging markets, overall smartphone sales remained mixed region by region in Q2 2015," the analyst says. "Emerging Asia/Pacific (excluding China), E. Europe and MEA were the fastest-growing regions, driven by good performance from Chinese and local vendors. By contrast, smartphone sales in China fell for the first time year over year, recording a -4% decline."

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IDC: W. European Tablet Market "Stabilises"

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IDC reports the W. European tablet market reaches stability of sorts in Q2 2015 as shipments reach 7.5 million with 1.2% Y-o-Y decline-- the softest since the downturn started at the beginning of 2014.

Leading to such results is the combination of weak consumer demand for tablets and growing commercial interest in 2-in-1 devices. As such, regular tablet shipments are down by -4.4% Y-o-Y while 2-in-1s see 71% Y-o-Y growth, even if 2-in-1 volume remains relatively small with overall share reaching 7.3% of the total Q2 2015 market.

IDC W Europe Q2 tablets

“The most notable new 2-in-1 model is probably the Microsoft Surface 3, a smaller and more affordable version of Surface Pro 3, but other new 2-in-1s were introduced by well-established international players as well as several local or sub-regional vendors," the analyst says. "The latter not only contributed to broaden the 2-in-1 offering but, thanks to the strength of their brand at a local level and the usually lower price points of their products, also helped boost the volume of the market for detachable devices, where their share jumped sequentially from below 1% to over 4%.”

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BI Intelligence: "Plenty of Growth" for Wearables

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According to Business Insider wearable devices are to see "plenty of growth" in the long run-- global shipments should reach 148 million by 2019, growing at a CAGR of 35% from 2015 shipments of 33m units.

BI Wearable report

Currently short term wearable growth faces a number of hurdles. The main ones are the need to connect to another mobile device for most functionality and customers not knowing the benefits of wearable devices, although one can also points out (still) too high pricing, lack of functionality, arguably unattractive styles, limited battery lives, small displays and a lack of an adoption-driving killer app.

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IDC: Tablet Market Continues Falling

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Global tablet shipments fall by -7% Y-o-Y (or -3.9% Q-o-Q) to reach 447 million units during Q2 2015 IDC reports, a quarter marked by little in terms of either hardware innovation or vendor portfolio updates.

IDC Q2 2015 tablets

"Beyond the decline, we're seeing a profound shift in the vendor landscape as the top two vendors, Apple and Samsung, lose share in the overall market," the analyst remarks. "In Q1 2015, Apple and Samsung accounted for 45% of the market and this quarter, with the growth of vendors like LG, Huawei, and E FUN, their combined share dropped to 41%. Each of the growing vendors managed to address available pockets of growth in the market; connected tablets for LG and Huawei, larger tablets and 2-in-1s in the right price bands for E FUN."

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