Market Stats

ABI: Tablets to Reach 100m

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Global tablet shipments "set a new record" in Q2 2012, reaching around 25 million units with 77% Y-o-Y (or 36% Q-o-Q) growth according to ABI research-- leading the analyst to forecast shipments will reach over 100m in 2012.

tabletsIt is good to note only 27% of tablets shipped in Q2 2012 carry mobile broadband (3/4G), a -12% Y-o-Y decline as consumers prefer to stick to wifi in order to keep device costs down.

Apple continues to lead the WW tablet market, surprising exactly noone with 69% Q2 2012 shipment share. Total iPad shiments total 17m units, nearly matching the 2010 WW tablet shipment total of 17.3m units.

ABI also estimates iPad ASPs are down by -19% Y-o-Y.

Samsung retains the 2nd place in the vendor rankings, with market share reaching 8.1%. Amazon and Asus follow.

One can expect an even more interesting tablet arena in H2 2012-- Nexus 7 tablet shipments will start counting in the analyst totals, Microsoft will launch the Surface and other vendors will be releasing a bevy of devices running on either Android or Windows 8.

Go Tablet Market on Track to Exceed 100m Shipments in 2012 (ABI Research)

What are the Most Popular Mobile Accessories?

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The NPD Group has an interesting chart on H2 2012 mobile accessory sales in the US-- one showing how mobile phone cases are #1 accessory on a dollar share basis during the period. 

Case market share in the US reaches 36%. Stereo headphones with microphones (34%) follow, together with headsets and handsfree kits (10%), batteries and chargers (10%), screen protectors (7%) and other accessories (4%). 

accessories chart`

While the chart only covers the US market, we imagine it can apply at least roughly to our side of the pond...

According to the analyst US H2 2012 case sales are also up by 69% Y-o-Y, in a period where case average selling prices grew by 25% Y-o-Y. 

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Gartner: Samsung and Apple Dominate Smartphones

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Global mobile phone demand slows down in Q2 2012 according to Gartner, as WW sales decline by -2.3% Y-o-Y to reach 419 million units due to current economic woes and customers preferring to wait for high-profile device launches.

Declining feature phone demand also weakens the overall mobile market, even if smartphone sales grow by 42.7% Y-o-Y in the quarter.

Smartphones account for 36.7% of the total Q2 2012 mobile market.

"High-profile smartphone launches from key manufacturers such as the anticipated Apple iPhone 5, along with Chinese manufacturers pushing 3G and preparing for major device launches H2 2012, will drive the smartphone market upward. However, feature phones will continue to see pressure," Gartner says.

Gartner mobile market

Samsung leads the Q2 2012 mobile market, with shipments reaching 90.4m units with 21.6% market share, up from 16.3% in Q2 2011. Boosting shipments are "record" Galaxy smartphone sales and Galaxy S3 demand exceeding Samsung's expectations.

Gartner says the Galaxy S3 is the "best-selling Android product in the quarter" (selling 10m units WW in 2 months) and could have been higher if not for product shortages.

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IDC: iPad Drives Tablet Market

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Global Q2 2012 tablet shipments reach 25 million units according to IDC estimates-- up from 18.7m in Q1 2011, with growth reaching 33.6% Q-o-Q and 66.2% Y-o-Y. 

As one can predict, Apple continues to own the tablet market with 68.2% market share and Q2 2012 shipments reaching 17m units thanks to the "strong" March new iPad launch. IDC says "the vast majority" of customers still favour iPads over the competition despite slowdown in mature markets, while vertical markets also show "increasingly strong" iDevice interest. 

IDC Tablets

Far behind is Samsung, in 2nd place with shipments reaching 2.4m units (up from 1.1m in Q2 2011) and 7.3% market share thanks to "exceptional" 117.6% Q-o-Q growth. Amazon also sees something of a rebound, with the US-only Kindle Fire shipping 1.2m units.  

Asus shipments total 855454-- but it is worth nothing shipments of the well-reviewed Asus-made Google-branded Nexus 7 will only start to factor in analyst totals from Q3 2012.

The tablet market should become even more interesting from H2 2012 onwards. Aside from new products from both Amazon and (most likely) Apple, we should be seeing Microsoft's Surface tablet and Windows 8 and RT-powered devices from October 2012. Will customers manage decide between the various mobile flavours of Android and Windows, or simply go straight for familiar iOS staple? 

Go IDC WW Quarterly Tablet Tracker 

Analysts Agree: Samsung Wins in Q2

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Strategy Analytics, IDC and Juniper Research are in agreement-- Samsung sells more smartphones than Apple in Q2 2012 as it leads both global smartphone and general mobile sales races. 

Galaxy S IIIThe exact analyst numbers differ, but only slightly. Strategy Analytics says Samsung smartphone shipments total 50.5 million, IDC says 50.2m and Juniper puts the total as 52.1m. Driving Samsung's mobile success are the flagship Galaxy S III and the Galaxy Note smartphone/tablet dark horse. 

On the other hand Apple ships around 26m iPhones according to the 3 analysts, as customers wait for the iPhone 5 instead of buying the iPhone 4S. 

The usual suspects follow far behind-- Nokia shipments total 10.2m (IDC) as the Lumia sales remain "steady," HTC struggles against to compete against Samsung and ZTE climbs the global rankings through low-cost entry-level smartphone shipments in its home China and the Americas. 

According to Strategy Analytics Samsung owns 34.6% of the smartphone market, while Apple share lies at 17.8%. IDC numbers are similar-- 32.6% Samsung, 16.9% Apple.

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