Market Stats

Windows Phone: Future Mobile OS Leader?

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Pyramid Research predicts the Windows Phone establish itself as the smartphone OS market leader as early as 2013, partly thanks to Microsoft's alliance with Nokia, which should show its true force by that very year. 

The reasoning goes that Nokia, while currently appearing to suffer losses through its dragging on with Symbian, is also strong enough to take a beating-- as well as smart enough to learn from both Symbian and Android's (not to mention iOS') successes and failures. 

Smartphone Forecast

Thus, when Nokia finally releases its WP7 models it will do so with enough confidence to jump start a new era for the OS. 

Android's growth is also set to start slowing down (compared to the 2010 - 2012 period). 

Meanwhile RIM and Apple's insistence on closing their operating systems anything but their own hardware will result in their own losing out to the larger manufacturers  (such as Samsung and LG), who have the luxury to benefit from the economies of scale. 

The analyst says its forecast model takes 51 different countries into account-- including a large number of emerging market which it says will drive and determine market growth in the next 5 years. 

Go Why Windows Phone Will Beat Android

Smartphone Shipments on the Rise in EMA

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EMEA is at the second place when it comes to WW regional shares, accounting for 32% of worldwide shipments, with 32.6m units-- showing 67% Y-o-Y growth, Canalys says. 

Meanwhile overall smartphone shipments grow by 83% Y-o-Y, reaching 101m units for Q1 2011. 

Smartphone Analysis

Nokia retains its position as WW market leader, shipping 24.2m units (with 13% Y-o-Y growth), but is under strain from vendors selling Android-carrying smartphones. Canalys says Samsung's mid-tier priced Wave smartphones have good uptake in France, the UK and Germany. 

Following Nokia in smartphone shipments are Apple, RIM, Samsung and HTC-- same as Q4 2010. RIM however continues losing market share, as it awaits its portfolio refresh (due to its focusing on launching the Playbook tablet). 

Go Canalys Smartphone Analysis Service

Quo Vadis GPS?

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With TomTom very much in the news for supplementing its income via selling road data so Dutch police could set better speed traps for motorists, we thought it is time to explore the direction of the GPS industry....

GarminLike the mythical Icarus, one day the Portable Navigation Device (PND) industry sprouted wings and took to flying high...My most vivid recollection is on stage at an industry panel I was moderating, listening to Greg Spierkel, the CEO of Ingram Micro, explain to the audience about this exciting category of product that grew 70% in year-to-year sales...

It was PND, of course...and yes, that was a few years ago now. But sales were strong enough to register in a big way even on Ingram Micros billion-dollar stock scores.

Like Icarus, who flew too close to the sun, had his wings burned and could argue that GPS was so successful with PNDs that they caught the attention of the bigger smartphone and mobile device makers who started to include GPS in their product offerings.

With the wings burnt off, poor PND could no longer fly and had to take the same bus that most CE products catch to follow the road to sales. Garmin reports "...the overall market for PNDs is decreasing, and in No. America the market decreased more rapidly than industry experts predicted."


Which is the EU5's Biggest Mobile Platform?

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ComScor says the EU5's (UK, Germany, France, Spain and Italy) biggest mobile platform is Apple's iOS-- with a combined platform reach of 28.9m users (divided across all iDevices), with 12.4% of mobile subscribers

Google's Android is at second place (divided across all Android devices), with 13.5m users and 5.7% mobile subscriber share. 

mobile ownership

When it comes to actual smartphone ownership, Nokia retains its leadership within the EU5, with it owning 41.7% of the market. At second place is Apple, at 20.6%, followed by Samsung (9.1%), RIM (8.7%) and Sony Ericsson (4.4%).

Interestingly, the analyst's numbers also suggest iPad ownership goes beyond the Apple affacionados-- while 27.2% of iPad owners also use iPhones, 26.4% use Nokia phones. Bucking the trend are Blackberry users, who might be waiting out for the Playbook's launch. 

The smartphone demographic also appears to skew towards male consumers, with 58.8% of smartphone (and 62.4% of iPad) owners being male.

Go ComScore EU5 MobiLens Results

Strong Future for NFC?

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NFCPyramid Research predicts 28% of WW smartphones-- a total of 250m handsets-- will be NFC-enabled by 2015 as more companies seek to invest in the technology. 

Such companies include Google, Visa, MasterCard and Barclays. 

The analyst says an overwhelming supply of NFC-enabled handsets should result in strong short-term (2011-2012) sales for such devices. As NFC-based services become more ubiquitous, consistent and secure, sales of NFC-enabled devices will continue growing-- only this time with growing demand driving sales. 

Skeptics however do have their concerns-- particularly due to a lack of both industry standards and profitable (and attractive) business models. Others still say customers lack interest in such services. 

Go NFC-Enabled Smartphones to Account for 28% of Global Market by 2015