Market Stats

Apple's Grip on the Tablet Market

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Apple will continue owning the majority of the WW tablet market-- as it does nowadays-- at least up til through 2015, according to Gartner. 69% of tablets will carry iOS by 2011's end, and 47% of the market will in 2015.

Tablet Market

Gartner says most other vendors competing against Apple fail to give customers what they really want-- apps, services and slick user experiences. Instead, such vendors prefer to concentrate on hardware features, just as they did when competing against iOS on smartphones.

The analyst forecasts further growth for Android, from 20% WW tablet marketshare in 2011 to 39% in 2015. Google's decision (for the moment) to close down Honeycomb to all but a select group of developers is something of a double edged sword-- on one hand it will prevent fragmentation (and supposedly drive more control), on the other it will slow down price decline, thus capping its market share.

RIM's migration of its entire Blackberry portfolio to QNX (the Playbook OS) should offer customers a single consistent experience-- at least once the Playbook hits the market.

Finally, MeeGo and WebOS will remain stuck with limited customer appeal until they also manage to grow within the smartphone market.

Go Gartner Says Apple iOS to Dominate Tablet Market Through 2015

Android to Continue Further Growth

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As W.W. smartphones sales reach 468m units by 2011's end (a 57% increase over 2010), Android will become the world's most popular mobile OS with its user base accounting for 49% of the smartphone market by 2012.

Mobile Market













Gartner's latest report on the state of the smartphone market says open OS devices will account for 26% of all mobile handset sales in 2011. In 2015, their sales should surpass the 1BN mark, and account for 47% of the total mobile device market. 

Vendors' fight for Android market share will result in customer benefits, as prices decrease further and further. Gartner says Android's greatest long term volume opportunity will be in the mid- to low-cost smartphone market, particularly in emerging markets. 

Apple's iOS will remain the world's second biggest platform up til 2014, even ifs marketshare declines somewhat after 2011. Meanwhile RIM's forecast is relatively gloomy, with marketshare declining as RIM migrates from BlackBerry OS to QNX. 

Finally, Nokia will drive Windows Phone to the 3rd W.W. position by 2013-- an impressive performance, but still less than what Nokia achieved with Symbian back in its heyday. 

Go Android to Command Nearly Half of W.W. Smartphone OS Market by 2012

Smartphone Marketshare on the Rise

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IDC expects the W.W. smartphone market to grow by 49.2% in 2011 as both consumer and enterprise sectors replace their feature phones for something a bit more advanced. 

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In total, the analyst predicts vendors will ship more than 450m smartphones this year (compared to 2010's 303.4m), with the market growing 4 times faster than the overall mobile phone market. 

Android is set to rule over the smartphone OS market in 2011 as vendors broaden and deepen their Android phone portfolios, reaching to first-time smartphone users in particular. Its estimated market share for this year will reach 39.5% according to IDC.

Following Android in W.W. mobile OS marketshare for 2011 are iOS (15.7%) and Blackberry (14.9%). For the next 4 years, Windows Phone 7 is expected to grow rapidly, thanks to Microsoft's alliance with Nokia-- IDC predicts Microsoft's OS will have 20.9% market share by 2015, as Nokia-Microsoft hardware starts launching in 2012.

Go IDC Forecasts W.W. Smartphone Market to Grow by Nearly 50% in 2011

CE With Embedded Mobile Broadband Numbers Double

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connected CECE devices with embedded mobile broadband connections W.W. are up from 11m in 2009 to 22m in 2010, according to Berg Insight.

The most common device category carrying mobile connectivity remains notebooks, but tablets, e-readers and PNDs are also growing fast. Berg forecasts a CAGR of 65.2% for the next 5 years for connected CE shipments-- reaching 271m devices by 2015.

The analyst mentions such devices' becoming more available, alongside their price reductions, as key factors for connected CE's growth. The iPad also helped bring the internet tablet market into the mainstream.

In fact, 3.9m out of 17.1m tablets sold W.W. carry a mobile broadband connection.

However while consumer awareness is on the rise, chipset and module prices are decreasing, and high speed cellular networks (like LTE) are rapidly growing Berg says there's still work to do in the fields of wireless data subscriptions-- requiring a great deal of business innovation.

Go Shipments of CE Devices with Embedded Mobile Broadband Doubled in 2010

More Mobiles as Tickets in the Near Future?

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mobile ticketJuniper Research predicts 750m mobile users W.W. will either get a ticket to their mobile phone or buy a ticket with their mobile by 2015-- 12.5% of global mobile users, with SMS, bar codes, mobile web, smartphone apps or NFC dealing with ticket delivery. 

The current W.W. amount of mobile used as tickets amounts 5% of the global total (230m users), and comes from a number of early adopting transport schemes in C. and E. Europe, Scandinavia and Japan. 

However Juniper says 2013 will be the key transition period for mobile ticketing-- from a minority experience to the mainstream, with mobile ticketing playing an increasingly large role in both transport and festival/cinema ticketing. 

A change to the very way people buy their both their regular, daily tickets and event passes? It appears that's exactly what will happen. 

Go Mobiles to Become Tickets Says Juniper Report