With TomTom very much in the news for supplementing its income via selling road data so Dutch police could set better speed traps for motorists, we thought it is time to explore the direction of the GPS industry....
Like the mythical Icarus, one day the Portable Navigation Device (PND) industry sprouted wings and took to flying high...My most vivid recollection is on stage at an industry panel I was moderating, listening to Greg Spierkel, the CEO of Ingram Micro, explain to the audience about this exciting category of product that grew 70% in year-to-year sales...
It was PND, of course...and yes, that was a few years ago now. But sales were strong enough to register in a big way even on Ingram Micros billion-dollar stock scores.
Like Icarus, who flew too close to the sun, had his wings burned and dropped...you could argue that GPS was so successful with PNDs that they caught the attention of the bigger smartphone and mobile device makers who started to include GPS in their product offerings.
With the wings burnt off, poor PND could no longer fly and had to take the same bus that most CE products catch to follow the road to sales. Garmin reports "...the overall market for PNDs is decreasing, and in No. America the market decreased more rapidly than industry experts predicted."