Market Stats

Futuresource: White-Label Tablets Lead Market

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Futuresource Consulting reports growing shipments of low-cost Android devices are leading to dilution of the Apple share of the tablet market, as well as "dramatic" tablet ASP declines during the 2010-2014 period.

Whitelabel tabletThe analyst predicts a slowdown of the global tablet market, as consumer sales plateau and retail prices continue to drop further. A number of territories should still see growth-- 2014 shipments in some emerging markets are up by over 30%-- but several major markets see low or even negative growth.

Smaller-screen tablets hold 71% 2014 shipment share, but the category is at risk of cannibalisation by larger smartphones/phablets. Thus vendors are expected to shift production from 7-8-inch+ devices by end 2015.

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Gartner: Cellular-Embedded Devices on the Up

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Mobile internet is not just for smartphones, Gartner says-- cellular-embedded mobile PC, tablet and mobile hot spot device shipments are up by 5.6% to 112 million in 2015 as demand for always-on internet connectivity drives further adoption.

Connected devices"Mobile access is not just about smartphones," the analyst remarks. "Consumers and business users alike want to connect multiple mobile devices to the Internet at an affordable cost or at an acceptable data rate."

The growing number of non-smartphone devices-- and resultant connection needs-- represent, of course, an opportunity for vendors, retailers and telcos. Some companies are even going for collaborations, such as the case of HP, Qualcomm and T-Mobile, who offer a 200MB of free data monthly with the 4G-enabled HP Stream Book 13.

Global cellular-embedded mobile PC (notebooks and premium ultramobiles) should grow from 1.8m to 4.9m from 2014 through 2019, with penetration growing from 1.3% to 2.7% of total mobile PCs. Such totals should remain relatively low, as the majority of mobile PCs find desk-based use, and such tend to have fixed broadband access. However Gartner points out an opportunity in premium ultramobiles, which tend to be preferred by frequent travellers willing to pay extra for easy internet access.

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IDC: Wearables Stay "Strong" in Q1 2015

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According to IDC the global wearable device market sees an 8th consecutive quarter of "steady" growth in Q1 2015 as shipments grow by 200% Y-o-Y to reach 11.4 million units, up from the 3.8m shipped in Q1 2014.

"Bucking the post-holiday decline normally associated with Q1 is a strong sign for the wearables market," the analyst says. "It demonstrates growing end-user interest and the vendors' ability to deliver a diversity of devices and experiences. In addition, demand from emerging markets is on the rise and vendors are eager to meet these new opportunities."

IDC wearables market

Such results come before the Apple Watch actually hits the market-- post-launch the Apple take on wearables will probably (if not surely) become the standard all other such devices will be judged against, and as such should force the competition to up their game.

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IDC: W. European Tablets Remains "Challenged"

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IDC reports W. European Q1 2015 tablet shipments are down by -10.5% Y-o-Y to reach 8.5 million units-- a contraction caused mainly by sluggish consumer demand, as the market sees a growth opportunity in the enterprise segment.

One has to note IDC counts both regular tablets and hybrid/2-in-1 devices within its generic "tablets" statistics.

IDC Q1 2015 W. Europe Tablets

In fact, according to the analyst enterprise shipments are up by 51.3% Y-o-Y. Another opportunity spanning both enterprise and consumer markets comes in the shape of hybrid devices, with shipments growing by 44.4% Y-o-Y even as the category holds just 5.9% Q1 2015 market share.

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IHS: Smartwatch Market Depends on Watch

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According to IHS smartwatch shipments are set to grow from 3.6 million units in 2014 to 101m units in 2020-- but only if the Apple Watch manages to drive consumer awareness (and sales) in the product category.

Apple WatchThe analyst predicts 2015 Watch shipments will reach 19m units, or 56% of total smartwatch shipments for the year. However Watch share should drop to 38% by 2020, since more vendors will refine their wearable product offering   to "successfully serve" the Android market.

“Apple Watch success will drive the overall smartwatch market,” said the analyst says. “The smartwatch will become a key accessory device offered by most leading smartphone manufacturers seeking to dominate this new profitable market. We forecast the ratio of smartwatch shipments to smartphone shipments will increase from 1:500 to 1:20 between 2014 and 2020.”

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