Market Stats

IHS: Smartwatch Market Depends on Watch

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According to IHS smartwatch shipments are set to grow from 3.6 million units in 2014 to 101m units in 2020-- but only if the Apple Watch manages to drive consumer awareness (and sales) in the product category.

Apple WatchThe analyst predicts 2015 Watch shipments will reach 19m units, or 56% of total smartwatch shipments for the year. However Watch share should drop to 38% by 2020, since more vendors will refine their wearable product offering   to "successfully serve" the Android market.

“Apple Watch success will drive the overall smartwatch market,” said the analyst says. “The smartwatch will become a key accessory device offered by most leading smartphone manufacturers seeking to dominate this new profitable market. We forecast the ratio of smartwatch shipments to smartphone shipments will increase from 1:500 to 1:20 between 2014 and 2020.”

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IDC: Q1 2015 Slowdown Impacts Tablets

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According to IDC Q1 2015 sees a second consecutive Y-o-Y decline in global tablet shipments-- overall tablet and 2-in-1 device shipments fall by -5.9% Y-o-Y to 47.1 million.

IDC Q1 tablets

"The market slowdown that we witnessed last quarter is continuing to impact the tablet segment, but we see some growth areas that are starting to materialize," the analyst says. "Cellular-enabled tablets are outgrowing the rest of the market, providing an additional revenue stream for OEMs and mobile operators. In addition to driving higher usage than wifi-only tablets, cellular-enabled tablets also help position the segment as true mobile solutions rather than stay-at-home devices."

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IDC: Samsung Reclaims Smartphone Leadership

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IDC reports global Q1 2015 smartphone shipments total 336.5 million units, representing a 16.7% Y-o-Y increase (or a -10.9% decline from the 377.5m units shipped on Q4 2014), as Samsung beats Apple to the top vendor spot.

IDC Smartphone rankings

"The challenge made by Apple for the top spot in Q4 2014 returned to a clear lead for Samsung in Q1 2015, despite the soaring global demand for the iPhone 6 and 6 Plus," the analyst says. "Samsung's shipments, given that the S6 was not launched into the market for the full quarter, were driven by large volumes into emerging markets and steady demand for its midrange and lower-priced smartphones."

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DigiTimes: Intel Powers White-Box Tablets

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Intel has a growth opportunity in white-box tablets, DigiTimes Research says-- Chipzilla-powered white-box tablets show "significant" Q4 2014 growth, and should only drop "slightly" (or remain flat) on Q1 2015.

Intel WhiteboxOn the other hand similar devices from the likes of MediaTek, Rockchip and Allwinners see "dramatic" Q1 2015 Q-o-Q declines.

As a result DigiTimes forecasts Intel will become the biggest white-box tablet application processor (AP) supplier in H1 2015, with its Bay Trail-T CR processor (not the newly released SoFIA or Core M chipsets) leading such growth.

The analyst attributes the Intel rise among the white-box ranks to 3 factors. First are Microsoft subsidies, since devices smaller than 9-inch receive free Windows licensing while white-box players get non-recurring engineering (NRE) and marketing expenses subsidies for Windows devices since Q4 2014.

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Gartner: Devices to Reach 2.5 Billion

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Global combined device (PCs, tablets, ultramobiles and mobile phones) shipments will reach 2.5 billion in 2015, Gartner reports-- a 2.8% increase over 2014 as market revenues drop by -7.2% to $226 billion.

The PC market sees a -2.4% shipment decline in 2015, reaching 306 million units.

Gartner Devices 2015

"The fall in PC purchases is primarily due to expected price increases by vendors in Europe and other regions, which is forced by local currency depreciation against the dollar," the analyst says. "The currency squeeze is forcing PC vendors to increase their prices in order to remain profitable and, as result, it is suppressing purchases. We expect businesses will delay purchases of new PCs, and consumers will delay or 'de-feature' their purchases. However, this reduction in purchasing is not a downturn, it is a reshaping of the market driven by currency."

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