According to IDC, the tablet market continued to slide downwards in Q2 2017-- global shipments total 37.9 million, a -3.4% Y-o-Y decline, despite notable product launches such as the new, lower priced iPad.
Not even detachable tablets could save the quarter, as customers prefer to wait for upcoming product refreshes from the high-profile likes of Apple and Microsoft. That said, new product launches towards the end of Q2 should leave detachables in a stronger position on H2 2017.
"There's been a resetting of expectations for detachables as competing convertible notebooks offered a convincing and familiar computing experience for many," the analyst remarks. "To date, the 2-in-1 market was bifurcated as Apple and Microsoft led with detachables while the PC vendors led with convertibles. Though that is slowly changing as smartphone vendors and traditional PC vendors begin to offer compelling alternatives, the pace has been rather slow as Surface and iPad Pro still dominate shelf space and mindshare."