Market Stats

Smartphone Marketshare on the Rise

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IDC expects the W.W. smartphone market to grow by 49.2% in 2011 as both consumer and enterprise sectors replace their feature phones for something a bit more advanced. 

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In total, the analyst predicts vendors will ship more than 450m smartphones this year (compared to 2010's 303.4m), with the market growing 4 times faster than the overall mobile phone market. 

Android is set to rule over the smartphone OS market in 2011 as vendors broaden and deepen their Android phone portfolios, reaching to first-time smartphone users in particular. Its estimated market share for this year will reach 39.5% according to IDC.

Following Android in W.W. mobile OS marketshare for 2011 are iOS (15.7%) and Blackberry (14.9%). For the next 4 years, Windows Phone 7 is expected to grow rapidly, thanks to Microsoft's alliance with Nokia-- IDC predicts Microsoft's OS will have 20.9% market share by 2015, as Nokia-Microsoft hardware starts launching in 2012.

Go IDC Forecasts W.W. Smartphone Market to Grow by Nearly 50% in 2011

CE With Embedded Mobile Broadband Numbers Double

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connected CECE devices with embedded mobile broadband connections W.W. are up from 11m in 2009 to 22m in 2010, according to Berg Insight.

The most common device category carrying mobile connectivity remains notebooks, but tablets, e-readers and PNDs are also growing fast. Berg forecasts a CAGR of 65.2% for the next 5 years for connected CE shipments-- reaching 271m devices by 2015.

The analyst mentions such devices' becoming more available, alongside their price reductions, as key factors for connected CE's growth. The iPad also helped bring the internet tablet market into the mainstream.

In fact, 3.9m out of 17.1m tablets sold W.W. carry a mobile broadband connection.

However while consumer awareness is on the rise, chipset and module prices are decreasing, and high speed cellular networks (like LTE) are rapidly growing Berg says there's still work to do in the fields of wireless data subscriptions-- requiring a great deal of business innovation.

Go Shipments of CE Devices with Embedded Mobile Broadband Doubled in 2010

More Mobiles as Tickets in the Near Future?

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mobile ticketJuniper Research predicts 750m mobile users W.W. will either get a ticket to their mobile phone or buy a ticket with their mobile by 2015-- 12.5% of global mobile users, with SMS, bar codes, mobile web, smartphone apps or NFC dealing with ticket delivery. 

The current W.W. amount of mobile used as tickets amounts 5% of the global total (230m users), and comes from a number of early adopting transport schemes in C. and E. Europe, Scandinavia and Japan. 

However Juniper says 2013 will be the key transition period for mobile ticketing-- from a minority experience to the mainstream, with mobile ticketing playing an increasingly large role in both transport and festival/cinema ticketing. 

A change to the very way people buy their both their regular, daily tickets and event passes? It appears that's exactly what will happen. 

Go Mobiles to Become Tickets Says Juniper Report

Tablets: Big, Bigger, Biggest

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Morgan Stanley believes the tablet market is going to grow even bigger other analysts even imagine-- its best-case scenario predicting WW shipments will reach 100m units in 2012 alone.

Tablets ChartManufacturers are reported to globally ship 16m units in 2010.

As seen in the analyst's chart, tablets show impressive market penetration (far beyond the likes of e-readers, notebooks or even smarthphones) in their first 5 years on the market.

Fastest growing device on the market? No doubt about that. And not only within the consumer market (where tablets are cannibalising into the PC market-- unless one considers tablets as part of the PC market!), but also in enterprise.

Morgan Stanley predicts 51% of companies will be buying their employees tablet device in 2011-- while a further 16% will allow employees to use their tablet devices on their company networks (whether employee tablet usage will simply involve the joys of Angry Birds remains to be seen, though).

Who'll be the tablet market's true winner? Surprise surprise, it's Apple! Not merely because of the iPad and its future sequel (although that helps, too), but also because it has 60% of the world's touch panel supply firmly under lockdown. Result? Rival manufacturers (Motorola, Samsung, HP, RIM in particular) not being able to ship in large volumes while second tier players ending up squeezed right out of the market.

The other winner is ARM, leader when it comes to the much required low-power processors tablets run on.

A final winner thanks to tablets-- the cloud. As the computer world fragments into many devices (smartphones, tablets, laptops, desktops), the cloud will be the  factor tying every user experience together.

Go Everything You Need to Know About the Tablet Market