The EMEA mobile phone market continues to drop, IDC records, with Q2 2018 smartphone shipments reching 44.9 million, "marginally lower" than the same quarter last year.
The core EU market sees the strongest declines, with most W. European countries seeing lower smartphone values than the same quarter of 2017. That said the picture is mixed, as France and Italy show an increase while C. Europe continues to trend towards more expensive models, leading to an increase in market value in every country. However, overall EU ASPs are down by over -10% Y-o-Y, reversing the recent trend towards more expensive models.
MEA also shows signs of price weakness, with flat smartphone volumes at 38.4m and an ASP of $212, "substantially" lower than the $242 of Q1 2018. The region sees a slowdown in the traditionally "very substantial" feature phone market, and currently the feature phone/smartphone market market split is at almost half and half.