According to IDC the global tablet market sees shipment growth of 11.5% Y-o-Y in Q3 2014, with shipments reaching 53.8 million units as back-to-school promotions and US tablet demand drive shipment growth.
Apple continues to lead in the vendor rankings with 22.8% Q3 2014 market share, even if it sees declines of -12.8% Y-o-Y on shipments reaching 12.3m units. IDC accounts such declines to an extending iPad lifecycle, as well as consumer anticipation and the release of the iPhone 6 and 6 Plus.
Samsung follows with 18.3% market share and 5.6% Y-o-Y growth through its focus on markets like MEA and N. America, while Asus beats Lenovo to 3rd place via Windows-based 2-in-1 devices.