A diverse group of technology leaders announce the creation of the DASH Promoters Group dedicated to driving the broad adoption of MPEG's DASH (dynamic adaptive streaming over HTTP) standard.
Reacting to the dramatic growth of Internet video, DASH defines a universal delivery format to provide end users with the best-possible video experience and dynamically adapts to changing network conditions during video streaming to devices.
It incorporates all of the best elements of proprietary adaptive streaming solutions designed to solve the classic issues users see when they stream video: intermittent stalls, poor video quality under changing network conditions, and significant video start-up lag.
The membership of the DASH Promoters Group represents a significant cross section of major players across the multimedia and video delivery value chain. Microsoft, Netflix, and Qualcomm are the founding members. Other companies include: Adobe, AEG Digital Media, Akamai, BuyDRM, Digital Rapids, Digital TV Labs, Dolby, EBU-UER, Elemental, Envivio, Ericsson, Harmonic, Intertrust, NDS, Packet Ship, Path1, RGB Networks, Samsung, Thomson, University of Klagenfurt, and ZiXi.