Accessories

The Next Wearables Contender... Nissan

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Nissan is the first auto maker to take on smartwatches with the Nismo Watch concept-- a piece of wearable electronics connecting drivers to performance cars, revealed ahead of the 2013 Frankfurt Moto Show.

Nissan MismoSupposedly built on Nissan's racetrack experience, the Nismo watch measures biometric data (specifically heart rate) and connects to the car via smartphone app and Bluetooth Low Energy. It allows drivers can give their peak performance Nissan says, with the watch providing feedback of the speed limit and heart rate variety as well as access to top and average speeds, fuel efficiency and maintenance schedules.

It also tracks "social performance"-- an baffling concept Nissan describes as "the user’s social performance across Facebook, Twitter, Pinterest and Instagram."

The company gives very few details on the watch hardware. It features a "seamless, futuristic and ergonomic" industrial design in 3 colours (black, white and red-and-black), secures to the wrist via snap-fit mechanism and promises up to 7 days of "normal" use via lithium battery (rechargeable via micro USB port).

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Sony Takes on Smartphone Camera Lenses

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Sony confirms rumours of odd "lens camera" smartphone accessories at IFA 2013, where reveals the QX Smart Lens series-- a pair of lens-style cameras (DSC-QX100 and DSC-QX10) one can clip to smartphones to improve their pet and lunch photos.

QX SmartlensThe Smart Lenses pack a Sony point-and-shoot camera minus viewfinder (zoom lens, image sensor, processor, battery, stereo microphones, memory card slots), and pair with a smartphone via wifi. Once connected, the mobile device becomesa real-time viewfinder through Sony PlayMemories app.

The lenses attach to most devices (54-75mm width, up to 13mm thickness), and can be remotely controlled for high-angle shots or selfies.

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The Thinnest Touch Surface Yet

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British wireless technology specialist CSR claims it developed the thinnest touch interface yet-- a paper-thin (0.5mm) wireless device able to turn any area into a touch surface.

ultrathin keyboardThe surface is both lightweight and flexible, meaning OEMs can integrate it into protective covers or provide larger desktop touch zones. It can also act as a super-slim keyboard or detect handwriting or sketches via modified pen, with touch latency of just 12 milliseconds.

Handling wireless connectivity is a CSR1010 chip, a Bluetooth Smart development from CSR allowing it to connect to iOS and Windows 8 devices using a "fraction" of the power standard Bluetooth demands.

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Mobile Accessories from HTC

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HTC launches a couple of smartphone accessories at a London event-- a sequel to the Mini Bluetooth headset (called the Mini+) and the Fetch, a Bluetooth/NFC tag ideal for customers prone to losing mobile devices. 

Mini FetchNot to be confused with the One mini, the Mini+ is a headset accessory for users of large smartphones. It connects to handsets via NFC or Bluetooth, and allows one to make and answer calls through phone connection. 

Like the HTC One it also carries an IR blaster, allowing it to double as a TV or projector remote, while a built-in laser pointer might find use in presentations or the annoying of household pets. 

It is compatible with the HTC One, One mini, Butterfly s, Desire 200 and Desire 500. 

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The Mouse That Roared

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What does it take to succeed in accessories? What does it take for a distributor to turn manufacturer and build its own range of best-selling accessories?

We interviewed Paulius Paršeliūnas, General Manager of ACME Europe (photo below).

ACME started life as a distributor in 1993 and in 2012 ACME Group turnover reached 204,5 million euro, including exports to 36 countries in Europe, Latin America and Africa. Today the ACME brand of accessories is winning European awards and expected to grow to one-third of the Group’s business.

PauliusTo succeed in accessories, it’s clear you need a Big Hit. You need a winning product that earns public and press attention; one that roars out for reviews and awards and calls attention to the rest of the range-- and for ACME, that winner is the first of ACME’s new Urban harmony range of products: the PEANUT mouse.

As the name “PEANUT” suggests, it is not physical size that makes this an award-winning product…it’s the concept and design that wins over users.

“An absolute success,” declares Paršeliūnas. “At first we won national Lithuanian awards and after that international competitions such as “Plus X Award 2012” and “iF Product Design Award 2013” gave us either commendations or awards.”

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